There are four main categories of liquor: well, call, premium, and top-shelf [2]. Each tier represents a different level of quality and price range.Well liquor is the cheapest option and is often used in mixed drinks.It is typically served when a customer does not specify a brand of liquor. However, well liquors have a shorter shelf life and can lose flavor over time.
Call liquor is slightly better in quality compared to well liquor. It is specifically requested by the customer for a particular brand of liquor. Call liquors are commonly used for shots or with mixers.
Premium liquor is aged for at least three years, making it of superior quality compared to well and call liquors. It is commonly used in mixed drinks or cocktails, adding a more refined flavor profile.
Top-shelf liquor represents the highest quality and most expensive option. It is typically not used for general drink mixing, but can be requested by customers who desire a premium experience. Top-shelf liquors are often associated with well-known brand names such as Grey Goose and Belvedere.
Exploring the Differences
The terms "top shelf" and "bottom shelf" in the liquor industry originated from the physical arrangement of bottles behind a bar. Top shelf liquors are placed on the highest shelves, usually retailing for $50 or more. On the other hand, bottom shelf liquors are not actually stored on the bottom shelf, but rather in the well or rail, a small shelf under the bar.
The top shelf/bottom shelf divide is based on the theory that more expensive spirits are ordered less frequently and are kept on harder-to-reach shelves. However, it's important to note that the actual quality of the spirit does not always correlate with its cost. Many exceptional spirits can be found in the $30 range or lower. Some bars even arrange their shelves by grouping similar spirits together instead of organizing them solely based on price.
For example, one popular bar in New York City organizes their liquor selection based on flavor profiles and the cocktails they are typically used in. This allows customers to explore different spirits within a specific category and find new favorites without being limited by the price or perceived quality of a certain tier. This approach not only fosters creativity but also encourages customers to try new and exciting drinks without breaking the bank.
Characteristics of Each Tier
Well Liquor
Well liquor is the least expensive option and is commonly used in mixed drinks. It is typically served when a customer does not specify a brand of liquor. However, due to its lower price point, well liquors may have a shorter shelf life and can lose flavor over time.
For example, a well-known brand of vodka that is often used as a well liquor is Smirnoff. It is affordable and widely available, making it a popular choice for bars and restaurants. While it may not have the same complexity or smoothness as a premium vodka, it still serves its purpose in mixed drinks and provides a satisfying experience for customers who prefer a more economical option.
Call Liquor
Call liquor is slightly better in quality compared to well liquor. It is specific types of alcohol that are requested by the customer. Call liquors are often used for shots or mixed with other ingredients in cocktails.
An example of a call liquor is Jameson Irish Whiskey. It is a popular choice for customers who prefer a smoother and more refined whiskey for their shots or mixed drinks. While it may be pricier than well liquors, the difference in quality is noticeable and appreciated by those who enjoy a more elevated drinking experience.
Premium Liquor
Premium liquor is aged for at least three years, resulting in a superior quality compared to well and call liquors. It is commonly used in mixed drinks or cocktails, adding a more refined flavor profile. The aging process enhances the complexity and smoothness of the spirit.
A well-known example of a premium liquor is Patrón Tequila. It is aged for a minimum of three years, resulting in a smoother and more flavorful tequila. The aging process allows the flavors to develop and mellow, creating a spirit that is perfect for sipping or mixing into high-quality cocktails. While it may be more expensive than well or call liquors, the premium quality is worth the investment for tequila enthusiasts.
Top-Shelf Liquor
Top-shelf liquor represents the highest quality and most expensive option. It is typically not used for general drink mixing, but can be requested by customers who desire a premium experience. Top-shelf liquors are associated with well-known brand names such as Grey Goose and Belvedere. These spirits often have unique flavor profiles and are enjoyed neat or on the rocks.
One example of a top-shelf liquor is Johnnie Walker Blue Label Scotch Whisky. It is known for its exceptional quality and complex flavor profile. This whisky is often enjoyed neat or with a few drops of water to fully appreciate its nuances. While it may be more expensive than other tiers, the experience of savoring a top-shelf spirit like Johnnie Walker Blue Label is unmatched for connoisseurs of fine spirits.
Factors Influencing Selection
When selecting liquor for their establishment, bar managers and beverage directors consider various factors including quality, cost, and customer preferences. They aim to stock bottles that offer the best quality at the lowest cost to the bar. However, it's important to note that bars and restaurants have little incentive to upsell customers on their most expensive pours because they make less money on them. Similarly, customers seek the best tasting spirit at the most affordable price. Ultimately, the selection of liquor is influenced by a combination of taste preferences, cost considerations, and the desire to offer a diverse range of options.
For example, a bar located in a college town may focus on offering a wide range of affordable well and call liquors to cater to the budget-conscious student population. On the other hand, a high-end cocktail bar in a metropolitan city may prioritize stocking a curated selection of top-shelf and premium liquors to cater to a more discerning clientele. The factors influencing the selection of liquor vary depending on the target audience and the overall concept of the establishment.
Choosing the Right Tier
Choosing the right tier of alcohol ultimately depends on personal preference, the occasion, and the desired experience. While top-shelf liquors are often associated with special occasions, it's important to trust bartenders and engage in open conversations to be steered towards the drink that suits your taste preferences, regardless of the liquor's shelf. Bartenders are knowledgeable about the different spirits available and can provide recommendations based on your preferences and the flavors you enjoy. They can help guide you towards a drink that matches your taste profile, whether it's a well, call, premium, or top-shelf liquor. Ultimately, it's your money, so order what you enjoy the most.
For example, if you prefer a classic cocktail like a Margarita, a premium tequila such as Don Julio Blanco or Patrón Silver would enhance the flavors and elevate the overall drinking experience. On the other hand, if you're in the mood for a simple vodka soda, a well liquor like Smirnoff or Absolut would be a more cost-effective choice without compromising on taste.
Conclusion
Understanding the different tiers of alcohol, including well, call, premium, and top-shelf, provides insight into the varying levels of quality and price ranges. Each tier has its own characteristics and serves different purposes in mixed drinks, shots, or cocktails. The terms "top shelf" and "bottom shelf" originated from the physical arrangement of bottles behind a bar, but the actual quality of the spirit does not always correlate with its cost. Factors such as quality, cost, and personal preference influence the selection of liquor for bars and customers alike. Trusting bartenders and having open conversations can lead to finding the right drink that suits your taste preferences, regardless of the liquor's shelf. Ultimately, choose based on personal taste and enjoyment.