Why Your Bar Needs More Than Just Specials: A Comprehensive Guide to Attracting New Customers
With countless bars vying for customers' attention, standing out is no longer about who offers the cheapest drinks. Dive deep into the true essence of what attracts patrons and how to keep them coming back.
Introduction:
We live in an age of choice, an era where every alley has a bar and every corner has a restaurant. For owners, this is both a blessing and a curse. With so many establishments available, how do you make yours the go-to spot? It's not just about the best specials or the lowest prices. No, it's about answering one crucial question: Why should a customer choose you?
What You'll Learn in This Comprehensive Guide:
- The core question every bar and restaurant owner must answer.
- The common mistakes most establishments make.
- The power of persuasive marketing.
- Real-world strategies to attract and retain customers.
Takeaways from the Video Transcript:
- The Core Question: It's not about why a customer should come to your bar, but rather, why they should choose your bar over all others.
- The Mistake of Shouting Specials: While there's a time and place for promoting specials, it shouldn't be the core of your marketing, especially for attracting new patrons.
- The Art of Persuasion: Understand that your marketing needs to be more than informative; it must be persuasive. You're not just selling a drink; you're selling an experience.
- Valuable Insights from Surveys: Run campaigns to gather opinions from your patrons. Most often, they choose a bar based on atmosphere, cleanliness, and service, not just price.
- Creating a Compelling Offer: Beyond just specials, create offers that provide a holistic experience, making patrons excited to step into your establishment.
Introducing the Video:
In the insightful video, Nick Fosberg, an expert in bar and restaurant success, delves deep into the intricacies of what truly attracts a customer. He sheds light on the common pitfalls many owners fall into and provides actionable strategies to truly stand out.
Step-by-Step Process to Refine Your Marketing Strategy with Examples:
- Identify Your USP (Unique Selling Proposition): Understand what sets your bar apart. Example: A bar known for its jazz nights and vintage cocktails.
- Engage with Your Customers: Regularly gather feedback. Example: Running monthly feedback sessions or opinion campaigns.
- Tailor Your Marketing: Ensure your marketing speaks to what your patrons value most. Example: Highlighting your establishment's cozy atmosphere or signature dishes.
- Diversify Your Outreach: Don't just rely on social media. Explore print, radio, and other mediums.
- Regularly Update Your Strategy: The market is ever-evolving. Regularly revisit and refine your strategy based on feedback and results.
Resources Needed:
- Feedback tools (e.g., SurveyMonkey or Google Forms)
- Marketing platforms (e.g., Facebook Ads, Google Ads)
- A dedicated team or individual for marketing
- Regular training sessions to keep the staff aligned with the brand's message.
Frequently Asked Questions:
- Q: How often should I gather feedback from my patrons?
A: At least once a quarter, but monthly is ideal. - Q: Are online reviews a good way to gauge customer satisfaction?
A: They provide a snapshot, but direct feedback is more comprehensive and actionable. - Q: How much should I invest in marketing?
A: It varies, but always ensure you're getting a good ROI. Start small, measure, and then scale.
About Nick Fosberg:
Nick Fosberg is known for his expertise in bar and restaurant success. With years of experience in the field, he has a keen understanding of the intricacies of the industry. He's passionate about helping establishments thrive in a competitive market. His insights have proven invaluable to many bar and restaurant owners looking to elevate their business.